Cuevas Garivo KA

What is an Investor Profile?   The profile of an investor is defined by the relationship between the risks they are willing to take and the returns they expect to obtain.   It is the set of personal and financial characteristics that define the way in which the money will be invested. Knowing these characteristics well is decisive when hiring the most suitable products for each person.   Scalability: • It must be feasible: The market must be clear, defined and accessible. There must be a competitive advantage, or at least, the bases to create it. The team must be created (hired) and must be balanced. It must be the right time to launch the project.   It must be invertible: There is potential for an exit (sale of the company or distribution of dividends, generally the first option). The business model must be scalable. And here the party begins, in scalability. It is a key criterion for many investors, although it does not necessarily have to be for entrepreneurs. ...

 Marketing Mix. Is the combination of the minimum variables necessary to be able to develop efficient and effective strategies for the selected market. It is composed of 4 aspects. Refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix: Price, Product, Promotion and Place.  Product:  Refers to the item actually being sold. The product must deliver a minimum level of performance; otherwise even the best work on the other elements of the marketing mix won't do any good. It is related to the guarantees and the expectation that the client has. It involves the goods or services that aims to meet the needs of our client. Place:  Refers to the point of sale. In every industry, catching the eye of the consumer and making it easy for her to buy it is the main aim of a good distribution or 'place' strategy. Retailers pay a premium for the right location. In fact, the mantra of a succe...

 This are somethings that you have to know about marketing. Swot analysis: When the marketing department or in any particular area of a company requires generating changes or developing strategies, a situation analysis is recommended as a basis. It allows identifying various aspects that should be considered before making changes in the organization. Consider 4 important criteria: Internal  External  Control  Non-controllable factors  This are 4 swot analysis: Strength:  Qualities that separate you from competitors. Tangible asset such as intellectual property, capital, proprietary technologies, etc. Things your company does well. Examples: Standardized processes, use technology, have a diversity of branches, among others. Weaknesses: Things your company lacks. Resources limitations.  Things your competitors do better than you. Unclear unique selling proposition. Examples: little time in the market, they do not have certification, among others. Opportu...

I am going to talk about two basic administrative functions. This two process are the firts one in the administrative functions, the other two are leading and controlling.   What is administrative functions? It is the activity that normally corresponds to the executive power, it is carried out under the legal order and limits its effects to concrete or particular legal acts and to material acts, which are intended to provide a service. This process helps us if you have a business or company, it is essential to be able to continue your business successfully.   First one we are going to talk about planning. What is planning?   The administration serves so that the other three (organization, coordination and control) can function, it proposes objectives and tells you how to achieve them.   Considers the organization's goals and the way we will achieve them.  Three reasons why managers tend to plan:  Establish the general objectives and consider the organizatio...

 Management  What is management? Management is the process of guiding the development, maintenance, and allocation of resources to attain organizational goals. Managers are the people in the organization responsible for developing and carrying out this management process. Management is dynamic by nature and evolves to meet needs and constraints in the organization’s internal and external environments. In a global marketplace where the rate of change is rapidly increasing, flexibility and adaptability are crucial to the managerial process. This process is based in four key functional areas of the organization: planning, organizing, leading, and controlling. Although these activities are discussed separately in the chapter, they actually form a tightly integrated cycle of thoughts and actions. FUNCTIONAL MANAGEMENT Functional management is focused on the execution of a specific organizational task within functional areas, through organizing and leading an organization’s talent i...

Do you consider yourself a boss or a leader?   What is a boss? A boss is the person who is in charge of sending the other people who work with or for him. It is like a monarchy, the boss is "the king", he is in charge of sending his "subordinates" who have been the employees.   What is a leader? A leader is a person who strives to work well with his team, motivates you and encourages you to be better and work better, all the effort of a good leader is reflected in a good job without seeing any annoyance from any member of the team, a leader does not necessarily have to be someone of a higher position.   What is the difference between a leader and a boss? A leader is that person who strives and motivates other people to express their ideas for a greater good, a boss uses his power to impose the rules and make him believe better without needing the authorization of his employees.   What are the types of leaders?   Autocratic: type of leadership in which the decisi...